Email Marketing Specialist

Roles & Responsibilities:

Preferred: Marketo

• Own email marketing & campaign calendar end-to-end: Design/develop workflows/email campaigns aimed at customer engagement, higher conversions, and more qualified leads that add to the pipeline.
• Understanding of demand gen, lead lifecycle, nurturing, and management
• Perform A/B testing of email campaigns and demonstrate steady growth in email engagement rates
• Optimize email deliverability and conversion rates
• Perform device testing and email client optimization
• Data management and segmentation
• Create campaign landing pages and other assets in Marketo and other email tools
• Own and drive Marketo email marketing performance
• Work closely with the ISRs to ensure successful hand-off of leads
• Well versed with global privacy laws including GDPR, CANSPAM, and other requirements in the US and Europe
  Knowledge and Skills:

Required: Email marketing strategy, SaaS marketing, Lead nurturing, AB testing, Analytical skills