Email Marketing Specialist

Splash Business Intelligence

Roles & Responsibilities:

Preferred: Marketo

  • Own email marketing & campaign calendar end-to-end: Design/develop workflows/email campaigns aimed at customer engagement, higher conversions, and more qualified leads that add to the pipeline.
  • Understanding of demand gen, lead lifecycle, nurturing, and management
  • Perform A/B testing of email campaigns and demonstrate steady growth in email engagement rates
  • Optimize email deliverability and conversion rates
  • Perform device testing and email client optimization
  • Data management and segmentation
  • Create campaign landing pages and other assets in Marketo and other email tools
  • Own and drive Marketo email marketing performance
  • Work closely with the ISRs to ensure successful hand-off of leads
  • Well versed with global privacy laws including GDPR, CANSPAM, and other requirements in the US and Europe
    Knowledge and Skills:

Required: Email marketing strategy, SaaS marketing, Lead nurturing, AB testing, Analytical skills

 

 

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